Do you think TV spots work online, untouched?
It’s long been the practice of advertisers to simply slap their TV commercials online as video advertising units. I’ve long thought it doesn’t work – rather, that you need to tailor the spot...
View ArticleChanging the way we look at measuring online advertising
As Advertising Age states: “A mere mouse move can’t measure influence“. That’s a smart statement, but one that many advertisers are not listening to. The article goes on to state “….ComScore...
View Article2009 Digital Outlook Report – Razorfish
Razorfish released their 2009 Digital Outlook Report yesterday. Interesting read that covers a new role for agencies, what’s emerging, consumer conversations, the evolution of research and...
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